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Wednesday, May 29, 2013

Twenty Rules for Better Book Displays

I enjoy doing and conducting training in Library and the topic I like most is Library display.  Some of the courses I conduct are listed at

Today, I read the following article would like to share the author's view on how to create an impressive book display.

I have the main points extracted, and if you click the link, you can read the full article:


Twenty Rules for Better Book Displays

by Susan Brown

1. Displays should reflect your patrons' interests, not your personal interests. 

2. Displays should be popular. While a fair amount of time might be spent filling a display fixture, the ultimate goal is for that fixture to be empty.

3. The books should be the stars of the display.

4. Don't limit yourself to books. 

5. While the books are the stars, eye-catching visual signage is extremely important.

6. Choose a simple, readable font over an intricate one. 

7. If there is an icon or other key visual element associated with the theme of the display, be sure to include it in the signage.

8. Use props judiciously. 

9. You want them to check display items out, so make it clear that they can. 

10. Add value. 

11. Cross promote.

12. Use Chase's Calendar of Events judiciously. 

13. Let pop culture inspire your displays.

14. Let current events inspire your displays. 

15. Let your community inspire your displays. 

16. Consider moving beyond tightly themed displays to more general ones that can be used anytime – or continuously

17. Promote "hidden" collections, but only if they pass muster with Rule #1. 

18. Unless the items are priceless or irreplaceable, do not put book displays behind glass. 

19. Be flexible. Be willing and ready to change plans and throw up a display based on the news of the day.

20. Have fun! Displays should be fun, both for you to create and for your customers to browse. 

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